Search, Display, Shopping, and AI Max campaigns — built on clean data, engineered for conversion, and optimised to bring you high-intent buyers at the lowest possible cost per lead.
No bolt-ons. No add-ons that should have been included. This is what's in every engagement, from day one.
Full account restructure or build from scratch — proper campaign hierarchy, ad group logic, naming conventions, and budget allocation designed to give the algorithm clean data to learn from.
In-depth keyword research mapped to buyer intent stages — from awareness to decision. Comprehensive negative keyword libraries built upfront to prevent budget leaking on day one.
AI Max configuration with properly structured audience signals, asset groups, and URL expansion rules — unlocking Google's most powerful targeting without losing budget control or brand safety.
High-converting responsive search ads, display creatives, and asset group content — written with conversion in mind. Headlines and descriptions tested systematically, not left to set-and-forget.
Target CPA, Target ROAS, or Maximise Conversions — configured around your actual business goals. Manual guardrails protect your budget during the algorithm's learning phase.
Daily account monitoring, weekly bid and budget adjustments, and a live dashboard showing cost per lead, ROAS, and every change we made. Monthly strategy calls included.
"We don't launch campaigns until the tracking is verified and the landing page is ready to convert. Your budget is protected before it's deployed."
Trades, clinics, law firms, real estate agents — any business where buyers search before they buy. Google Search puts you in front of people actively looking for exactly what you offer.
Ideal spend: $2k–$10k/month ✓
SaaS companies, agencies, consultancies, and professional services with defined buyer personas. Google captures high-intent decision-makers at the exact moment they're researching a solution.
Ideal spend: $5k–$30k/month ✓
Product-based businesses running Google Shopping or Performance Max. We configure AI Max and Shopping campaigns to maximise ROAS — with proper feed optimisation and audience signals.
Ideal spend: $5k–$50k/month ✓
Google Ads is probably not the right channel if:
We recommend a minimum of $2,000–$3,000/month in ad spend to generate enough conversion data for Google's algorithm to optimise. In competitive markets or broad geographies, $5,000–$10,000 gives more room to test and scale. We'll give you a specific recommendation based on your market in the free audit — not a generic number.
Google Ads typically takes 30–60 days to optimise. Weeks 1–3 are the learning phase — the algorithm collects conversion data. By weeks 4–8, you should see consistent leads arriving. Significant cost-per-lead improvements happen between months 2–4 as we accumulate data and tighten targeting. We'll set honest expectations at the start based on your market's competition level.
Almost certainly yes, if you're currently sending ads to your homepage or a generic service page. We assess your existing pages as part of the setup process. A purpose-built landing page can reduce your cost per lead by 40–60% on its own — it's often the single highest-impact change we can make. We offer landing page design as a separate service and can brief you on what to build even if you do it yourself.
Search campaigns target people actively searching your keywords. Performance Max runs across all Google channels (Search, Display, YouTube, Maps, Gmail) using AI to find buyers automatically. AI Max is Google's newest campaign type — it adds AI-powered creative optimisation and keywordless targeting to Search campaigns. We'll recommend the right mix for your business goals and budget — and we won't use PMax or AI Max just because they're automated; we use them when the data supports it.
You get access to a live dashboard updated daily. We also send a weekly performance summary showing what we changed, why, and the impact — not just a chart of impressions. There's also a 30-minute monthly strategy call to review performance, discuss upcoming changes, and align on priorities. No 40-slide presentations. No jargon. Just clear numbers and honest commentary.
Always. Everything lives in your Google Ads account, under your name. We manage it with admin access, but the account, historical data, and all assets belong to you from day one. If you ever want to move on, we hand over a clean, documented account with no strings attached. That's not just a policy — it's a principle.
Ads alone are only part of the equation. These are the services our Google Ads clients most commonly add to close the loop from click to confirmed revenue.
Your ads need somewhere to send traffic. A purpose-built landing page can reduce your cost per lead by 40–60% and is typically the single highest-impact improvement we can make.
Google Ads bidding is only as accurate as the conversion data it receives. Broken tracking means the algorithm is learning from bad data — directly raising your costs.
Google captures demand. Meta creates it. Running both channels creates a full-funnel system — Meta builds awareness, Google captures the intent it generates.
Free audit. 48-hour turnaround. We'll tell you exactly what we'd fix and what we'd keep — whether you work with us or not.
